The company is led by President and Founder Lucas Keller, a 19 year veteran manager in the music industry. Milk & Honey represents some of the most successful songwriter and producer talent in the world, amassing sales of more than a billion albums across the roster, with a large percent of the sales and streams happening under the management of Keller and his firm. Additionally, the company manages multiple electronic music DJs in the global top 25 and a variety of artists across other genres. In 2020, the company added a sports agency component representing American football players in the NFL, today totaling 21 athletes in the league (including athletes like Courtland Sutton, Denver Broncos) as well as a brand / marketing side and a rookie development fund. Sports agents Jake Presser and Rawleigh Williams run Milk & Honey Sports.  Most recently, the company added their Labs division, specializing in the Web 3 space. This exciting new division represents multiple blue chip names in Hollywood and beyond and is focused on NFTs and Metaverse build out, marketing and launch. Prior to founding Milk & Honey, Lucas Keller spent 5 years at Beverly Hills music/tv/film powerhouse, The Collective (a group who represented Linkin Park, Kanye West, Enrique Iglesias, Slash, Peter Gabriel, Jimmy Cliff and others). Based on his years of experience, and 8 years building Milk & Honey, Keller created a new management model for the entertainment and music industry focused on empowering the client to leverage their name and position in the industry to develop and own meaningful intellectual property.